Published: June 19, 2025
by parrotblogpa.com.ng
The Donation Call
Following the devastating Yelewata attack in Benue State, BBNaija star and billionaire heir Terseer “Kiddwaya” Waya took to social media on June 18, urging Nigerians to support his foundation’s relief efforts. He invited contributions ranging from ₦500 to ₦500,000, stating:
“Every naira counts, every effort matters.”
Public Reaction: Praise and Pushback
The appeal sparked a fierce debate:
Many applauded the intent to assist victims through his Kiddwaya Foundation, acknowledging his heartfelt messaging.
But critics were swift to challenge his sincerity, citing his online persona as a lavish lifestyle influencer.
3. Harsh Words From Peers & Public
One notable reaction came from fellow BBNaija alumnus Deeone, who accused him of contradiction by referencing past instances of extravagance:
“Kiddwaya, when are you going to confess to Nigerians that you’re broke? … You who bought a plate of jollof for $30,000 … now you dey beg the public for ₦500.”
Netizens also chimed in, some siding with Deeone:
“Your father said he is worth $2.2 billion, you still wan cash out with public money?”
“This is how they make their money… then give peanuts to needy people.”
Another criticism focused on his public display of wealth:
“He’s asking for small amounts when he’s flying private jets and business class?”
Kiddwaya’s Response & Cleanup
Under mounting pressure, Kiddwaya deleted the donation appeal post, opting for a quieter approach rather than fueling social media tensions.
What This Reveals About Celebrity Philanthropy
This incident highlights broader issues around high-profile giving:
Perception vs Reality: Celebrities are held to lofty standards; apparent contradictions—like luxury living alongside small public fundraising—can spark distrust.
Transparency is Key: Clear financial reporting and visible impact often determine public support for charity appeals.
Cultural Sensitivity: In an economy where ordinary Nigerians feel the squeeze, appeals from extravagantly wealthy personalities can be perceived as tone-deaf.
Final Thoughts
Kiddwaya’s intention—to support victims of unspeakable violence—was genuine, but public response signals a demand for authenticity and transparency. In a time where showing your face enacts expectations, celebrity philanthropy must be carefully managed to earn trust and inspire collective action.
