ITV is diving into uncharted waters with its latest reality series, SHARK! Celebrity Infested Waters, a thrilling blend of entertainment and marine conservation set to air in 2026. Timed to coincide with the 50th anniversary of Steven Spielberg’s iconic film Jaws, this five-part series challenges a group of ocean-fearing celebrities to confront their deepest fears by swimming with some of the ocean’s most formidable predators.
The Premise
Filmed on the picturesque island of Bimini in the Bahamas—known as the “shark capital of the world”—the show tasks seven celebrities with diving alongside various shark species. As the series progresses, the challenges intensify, introducing larger and more intimidating species such as hammerheads, bull sharks, and tiger sharks. Beyond the adrenaline-pumping encounters, participants will engage in educational segments, gaining insight into the crucial role sharks play in maintaining the ocean’s ecological balance.
THe Celebrity Line-Up
The diverse cast brings together talent from various entertainment sectors:
Sir Lenny Henry: Renowned comedian and actor.
Helen George: Star of Call the Midwife.
Rachel Riley: Presenter of Countdown.
Dougie Poynter: Bassist from the band McFly.
Ross Noble: Stand-up comedian and actor.
Lucy Punch: Actress known for roles in Motherland and Amandaland.
Ade Adepitan: Paralympian and television presenter.
Each celebrity brings a unique perspective, adding depth and relatability to the show’s narrative.
Production and Conservation Efforts
Produced by Plimsoll Productions, known for their expertise in natural history programming, the series aims to shift public perception of sharks from fearsome predators to vital components of marine ecosystems. Karen Plumb, Head of Factual Entertainment at Plimsoll, emphasized the show’s dual mission: “We’re constantly looking for innovative approaches to wildlife storytelling and are certain that our fish-out-of-water spin—delivering 50 years after Jaws—will transform the world’s perception of these critical predators before it’s too late.”
Katie Rawcliffe, Head of Entertainment Commissioning at ITV, added, “SHARK! Celebrity Infested Waters promises to be a once-in-a-lifetime challenge for some of the bravest celebrities out there.”
Broadcast Details
The series is slated to premiere on ITV1, ITVX, STV, and STV Player in 2026. With its unique blend of celebrity challenges and environmental education, the show is poised to offer viewers both excitement and insight into marine conservation
